| Session Title: Awareness and Education: Did You Change Your Behavior This Week? |
| Think Tank Session 105 to be held in Carroll Room on Wednesday, November 7, 4:30 PM to 6:00 PM |
| Sponsored by the Health Evaluation TIG |
| Presenter(s): |
| Anna Kathryn Webb, Catholic Relief Services, awebb@crs.org |
| Discussant(s): |
| Jaime Dominguez, Catholic Relief Services, jdomingu@crs.org |
| Christy Lynch, Partners in Evaluation and Planning, colynch@verizon.net |
| Abstract: The purpose of the session is to discuss the effective measurement of behavior change in awareness and educational programs. In particular, Catholic Relief Services (CRS) seeks to determine the most effective and efficient means (quantitative and qualitative) to measure behavior change in its awareness and educational programs (e.g., Food Fast, a hunger awareness program for youth) in order to assess progress toward its goal of a world "transformed" by global solidarity, specifically, a world in which U.S. Catholics are in relationship with the poor, especially vulnerable groups in the 99 countries where CRS works. The key questions are what, how, when, and why to measure behavior change. The session will include: (a) a 15-minute overview of CRS behavior change indicators; (b) a 45-minute small group exercise on behavior change measurement, including a report out; and (c) a 30-minute plenary discussion on what has been learned. |