| Session Title: Lessons Learned: Wrapping up our Evaluation of an Advocacy Campaign |
| Demonstration Session 669 to be held in Adams Room on Friday, November 9, 4:30 PM to 6:00 PM |
| Sponsored by the Advocacy and Policy Change TIG |
| Chair(s): |
| Ehren Reed, Innovation Network Inc, ereed@innonet.org |
| Presenter(s): |
| Jennifer Bagnell Stuart, Innovation Network Inc, jabstuart@innonet.org |
| Abstract: Given the nonprofit sector's current focus on results and accountability and the innate challenges to evaluating advocacy efforts and policy initiatives, there recently has been a groundswell of research around advocacy evaluation. The evaluation of advocacy and public policy initiatives involves a number of inherent challenges: outcomes may be far beyond the scope of any single organization or program and contextual factors beyond the organization's control can leave it short of its desired outcome despite brilliant strategies and flawless execution. This demonstration will spotlight the strategy Innovation Network used to evaluate one campaign to enact US federal policy change. Innovation Network will discuss its methodology, the challenges inherent in evaluating this type of campaign, and share the lessons we have learned. |