| Session Title: Applications of Geographic Information Systems in Local and Statewide Evaluation |
| Demonstration Session 646 to be held in Calhoun Room on Friday, November 9, 3:35 PM to 4:20 PM |
| Sponsored by the Quantitative Methods: Theory and Design TIG |
| Presenter(s): |
| Susan Voelker, University of Arizona, smlarsen@u.arizona.edu |
| Aunna Elm, University of Arizona, aunnae@email.arizona.edu |
| Michele Walsh, University of Arizona, mwalsh@u.arizona.edu |
| Abstract: Geographic information system (GIS) software available for desktop computers makes it possible for evaluators to incorporate geographically-defined variables into program and outcome data analyses. The presenters use GIS technology in evaluations of local and statewide tobacco prevention and cessation programs by creating interactive maps to organize and display generally available spatial data (e.g. US Census data) and geocoded program and outcome data. Using a laptop computer loaded with GIS software and spatial data from actual projects, the presenters will conduct demonstrations of GIS capabilities and applications in evaluation. The demonstration will include mapping of disparate entities, such as schools and tobacco vendors, and will show how spatial relationships can be identified and measured. There will also be demonstrations on the development and use of thematic mapping and health outcomes mapping. The presenters will discuss how to establish in-house GIS capability and will review technical and training requirements. |