| Session Title: The Next Generation of Learning Measurement: Measuring and Communicating the Value of the Learning Function |
| Expert Lecture Session 531 to be held in Baltimore Theater on Friday, November 9, 9:25 AM to 10:10 AM |
| Sponsored by the Presidential Strand |
| Presenter(s): |
| Daniel Blair, American Society for Training & Development, dblair@astd.org |
| Abstract: For the past 50 years the standard measures used to report the effectiveness and efficiency of the learning functions have been consumption of learning programs, their costs, time spent in classroom, and participant satisfaction. With the shift on most business’ balance sheet valuation from tangible to intangible assets, the exclusive use of cost and consumption measurement is becoming increasingly insufficient. Today’s learning executives have a mandate to communicate not only the cost of training, but also the value that results from the learning investment made in the organization. This interactive presentation will provide a forum to discuss how organizations are using both cost and value measurement strategies to communicate the value of the learning function. |