| Session Title: Creating Excellent Data Graphs for Everyday Evaluation Products |
| Demonstration Session 803 to be held in Centennial Section B on Saturday, Nov 8, 8:00 AM to 9:30 AM |
| Sponsored by the Quantitative Methods: Theory and Design TIG |
| Presenter(s): |
| Frederic Malter, University of Arizona, fmalter@email.arizona.edu |
| Abstract: Visualizing raw data and empirical findings is a crucial part of most evaluation work. The demonstration will first introduce theoretical principles for graphical excellence by drawing on the groundbreaking work of Edward Tufte, a leading authority in data visualization,. One important goal of the demonstration is to convey to participants that visualizing data should be part of every data analytic endeavor in evaluation practice. Exemplary data graphs will be shown to discuss the degree to which they succeeded or failed in realizing graphical excellence. Two software tools, MS Excel and Tableau, will be employed in live demonstration exercises that aim to teach participants how graphical excellence can be achieved in their everyday work with simple means. A number of empirical findings from evaluation practice (percentages, mean differences with CI, time series data, geographically rendered measures) serve as a starting point for a live creation of graphs with widely used tools. |