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Session Title: Comparing Mixed-mode Methods for Comprehensive Community Health Surveys
Panel Session 323 to be held in the Granite Room Section B on Thursday, Nov 6, 1:40 PM to 3:10 PM
Sponsored by the Health Evaluation TIG
Chair(s):
Kendra Bigsby,  Health District of Northern Larimer County,  kbigsby@healthdistrict.org
Abstract: Ideally, program planners and policy-makers need current, locally collected data to inform decision making and program direction. Survey researchers increasingly face dilemmas of how to gather representative and robust samples of participants for reasonable cost. In the fall of 2007, community health planners from two neighboring Colorado counties (Larimer and Weld) independently conducted large, comprehensive community health surveys of their populations. The separate efforts had common purposes, use and even instrumentation. However, uniquely different mixed methods approaches for population sampling, participant recruitment and data collection were used. These combinations of traditional telephone random digit dial (RDD), mail using Dillman protocols, and Internet serve as a natural laboratory to better understand what methods work best for what circumstances. This three person panel will share the learnings from Larimer County's experimental split sample study that compared RDD and mailed methods and Weld County's strategies for an economical mail design with Internet option.
The Larimer County and Weld County 2007 Community Health Surveys
Susan Hewitt,  Health District of Northern Larimer County,  shewitt@healthdistrict.org
Susan (Sue) Hewitt, M.S, is the coordinator of the Assessment, Research and Program Evaluation Team for the Health District of Northern Larimer County. Sue and her staff of three are responsible for program monitoring and evaluation of Health District programs, projects, and grants; conducting comprehensive triennial community health needs assessments; leading quality improvement efforts; and researching effective approaches to addressing community health needs. Since joining the Health District in 2000, Sue has coordinated three community health surveys (2001, 2004 and 2007.) She holds a Masters of Science degree in Environmental Health from Colorado State University with an emphasis in occupational epidemiology, health behaviors and evaluation. Her current professional affiliations include the Colorado Evaluation Network and AEA's Local Affiliates Steering Council and the Evaluation Managers & Supervisor's Topical Interest Group.
Alternatives to RDD Survey Recruitment: Using a Split-Sample Experimental Design for a Triennial Community Health Survey
Burke Grandjean,  Wyoming Survey and Analysis Center,  burke@uwyo.edu
Burke Grandjean, Ph.D. is Executive Director of the Wyoming Survey & Analysis Center (WYSAC) at the University of Wyoming, where he has been Professor of Statistics and Sociology since 1990. By executive order of Wyoming's governor, WYSAC serves as the state's clearinghouse for evaluation research and policy analysis, with emphasis on issues in public health (including substance abuse), and criminal justice. WYSAC's Survey Research Center has been conducting surveys on these and other topics in Wyoming and throughout the Rocky Mountain region for decades, and has extensive experience in all modes of survey administration. Burke holds both M.A. and Ph.D. degrees in Sociology from the University of Texas at Austin, and is a member of the American Association for Public Opinion Research.
Strategies for an Economical Community Health Survey Using Mixed Methods
Cindy Kronauge,  Weld County Department of Public Health and Environment,  ckronauge@co.weld.co.us
Cindy Kronauge, M.P.H., is the Health Data Analyst at the Weld County Department of Public Health and Environment located in Greeley, Colorado and coordinated the Weld County 2007 Community Health Survey. Cindy has worked as an independent evaluation consultant and performed research, statistical and evaluation consulting for health, education, and human services service organizations locally and nationally for over ten years. Currently, Ms. Kronauge is working on her Ph.D. in applied research methods and statistics. Cindy has been a member of AEA since 1994 and is on the steering group for the Colorado Evaluation Network.

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