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Session Title: Health Promotion Evaluation
Multipaper Session 911 to be held in the Granite Room Section A on Saturday, Nov 8, 3:05 PM to 3:50 PM
Sponsored by the Health Evaluation TIG
Chair(s):
Kai Young,  Centers for Disease Control and Prevention,  deq0@cdc.gov
School-Based Sun-Safety Program Through the Lens of a Health Promotion Theoretical Framework
Presenter(s):
Ann Bessell,  University of Miami,  agbessell@miami.edu
Valentina Kloosterman,  University of Miami,  vkloosterman@yahoo.com
Robert Kirsner,  University of Miami,  rkirsner@med.miami.edu
Abstract: This session presents findings from a five year mixed-method school-based program evaluation on sun-safety and skin cancer prevention. The main purposes of this evaluation were to examine the impact of a sun-safety curriculum on elementary students, and the implication of principals’, physical education educators’, and parents’ awareness, knowledge, and behavior towards sun-safety and skin cancer prevention. Findings indicate that overall the curriculum had a positive effect on students’ awareness and knowledge. Also, most school staff personnel and parents believed sun protection was a health issue concern, had knowledge of skin cancer facts, and agreed that engagement in sun-safety practices was important. However, knowledge and intent were not always successfully translated into behavior, neither in the students nor the school staff or parents. Thus, we will discuss the Health Promotion Theoretical Research-Based Framework which was designed to garner insights related to sun protection issues, particularly those captured by our findings.
Using the RE-AIM framework in Community Planning and Reporting: Learning from LiveWell Colorado
Presenter(s):
Erica Ferro,  Kaiser Permanente,  erica.f.ferro@kp.org
Corina Lindley,  Kaiser Permanente,  corina.lindley@kp.org
Diane King,  Kaiser Permanente,  diane.king@kp.org
Holly Whitesides,  Kaiser Permanente,  holly.whitesides@kp.org
Sophia Raff,  Kaiser Permanente,  sophia.x.raff@kp.org
Andrew Faber,  Kaiser Permanente,  andrew.j.faber@kp.org
Paul A Estabrooks,  Virginia Polytechnic Institute and State University,  estabrkp@vt.edu
Abstract: Background: Evaluating comprehensive community based change initiatives is a major public health challenge. This paper describes lessons learned from LiveWell Colorado, a program to support communities in implementing evidence-based strategies to reduce obesity. Purpose: To report on the use of the RE-AIM (Reach, Effectiveness, Adoption, Implementation, and Maintenance) framework for planning and evaluating behavior-change strategies implemented in three LiveWell communities funded in 2005. Methods: We reviewed communities’ planning and reporting materials between 2005 and 2007, and examined the applicability of the RE-AIM framework. Results and Conclusion: RE-AIM had positive utility for evaluation and, over time, guided communities to change the focus of their initiatives from programs with low reach, to strategies with broader impact such as policy and environmental change strategies. Difficulties arose in using RE-AIM to capture cross-community linkages and community engagement processes. A mix of RE-AIM plus narrative reports may better capture community implementation and facilitate strong evaluation.

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