| Roundtable: Is it Possible to Avoid the “Everything but the Kitchen Sink” Online Survey? |
| Roundtable Presentation 914 to be held in the Quartz Room Section A on Saturday, Nov 8, 3:05 PM to 3:50 PM |
| Sponsored by the Extension Education Evaluation TIG |
| Presenter(s): |
| Daniel McDonald, Arizona Cooperative Extension, mcdonald@ag.arizona.edu |
| Donna Peterson, University of Arizona, pdonna@ag.arizona.edu |
| Daniel Ferguson, University of Arizona, dferg@email.arizona.edu |
| Abstract: This round-table will discuss lessons learned as a result of developing two on-line surveys that evaluated the effectiveness of two very different programs. One of the dilemmas often encountered when designing surveys to assess the usefulness of programs is the desire to add items and layers of complexity to the survey instrument. This problem may be amplified by the ease of adding questions or entire sections to on-line surveys when there are no concerns over printing or mailing costs. The purpose of this round table will be to share experiences related to the development of on-line surveys for program evaluation. Issues regarding length of surveys, individual page layout, skip patterns, section instructions, and consenting language will be discussed. Recommendations made as part of the Dillman method will be reviewed. Specific information from each survey process will be provided such as response rate and comments made during the survey piloting process. |