| Session Title: Enhancing the Strategic Management Process Through the Use of Evaluation Methods |
| Multipaper Session 344 to be held in Sebastian Section I4 on Thursday, Nov 12, 3:35 PM to 4:20 PM |
| Sponsored by the Business and Industry TIG |
| Chair(s): |
| Michael Scriven, Claremont Graduate University, mjscriv@gmail.com |
| Abstract: Research has shown that companies (both for profit and non-profit) that engage in formal strategic planning tend to be more successful than companies that do not. Therefore, the strategic management process should be an integral part of every company or organization. Strategy evaluation is identified as one of the three phases of this process; however, the evaluative nature of this process has limitations which could be revamped using principles from evaluation methodology. This multi-paper session will focus on the evaluative nature of the strategic management process, with special emphasis on the widely-used Fred David strategic model, and will also highlight the similarities and differences between this model and the KEC (Key Evaluation checklist), a practical tool which can be used to conduct evaluations. The session will end with suggestions on how evaluation methods could potentially improve the strategic management process. |
| The Evaluative Nature of the Strategic Management Process |
| Michelle Woodhouse Jackson, Western Michigan University, mwoodhousej@gmail.com |
| The strategic management plan is a management tool that is used to help companies to do better by focusing on the goals of the companies and assessing and adjusting established goals in order to adapt to the ever changing or dynamic environment. The strategic management process is vital in any type of organization. As such, various models exist on how to develop, implement and evaluate strategies. This presentation will begin by focusing on describing the strategic management process (what is, why it used, and the benefits of using this process). This will be followed by an illustration of the evaluative nature of the strategic management process through the use of a widely used strategic management model developed by Fred David. This will be followed by a discussion of the importance of bridging the gap between the fields of evaluation and business in order to improve the strategic management process. |
| Using Evaluation Methods to Improve the Strategic Management Process |
| Nadini Persaud, University of West Indies, npersaud@uwichill.edu.bb |
| This presentation will begin with a brief overview of the components of the Key Evaluation Checklist (KEC) developed by Dr. Michael Scriven. The KEC is a user-friendly, practical tool that can be adapted for use in conducting evaluations. The KEC will be used as a barometer to compare the evaluation process outlined in Fred David's strategic management model, a widely-used instrument in corporate America. A comparative analysis between Scriven's KEC and Fred David's model will be presented, followed by a discussion of the relevant KEC elements missing from the strategic management model. Suggestions will also be given on how to incorporate evaluation theory and methods in the strategy evaluation phase of the strategic management process in order to improve the evaluation approach currently used by major companies. |