| Session Title: Using Multivariate Regression for Program Evaluation and Marketing |
| Expert Lecture Session 747 to be held in Panzacola Section F3 on Saturday, Nov 14, 10:55 AM to 11:40 AM |
| Sponsored by the Health Evaluation TIG |
| Presenter(s): |
| Julia Joh Elligers, National Association of County and City Health Officials, jjoh@naccho.org |
| Abstract: This session will explain how survey data informs program evaluation and marketing activities at the National Association of County and City Health Officials (NACCHO). Julia Joh Elligers, NACCHO Senior Analyst and doctoral student at the University of Maryland College Park, will describe how she has used multivariate regression to analyze NACCHO Profile survey data. The session will explain how statistical modeling has helped evaluate the effectiveness of NACCHO's Mobilizing for Action through Planning and Partnerships (MAPP) and National Public Health Performance Standards (NPHPS) projects over time. The presentation will also describe how multivariate regression has been used to identify factors that predict MAPP and NPHPS use and how that information has informed marketing activities. Strengths and limitations of this approach to program evaluation will be discussed. Suggested audiences include representatives from associations, non-profit organizations, and individuals conducting evaluations that focus on institutional characteristics that predict product or service use. |