| Session Title: Evaluation of Family Health Program in Thailand: Multi-site and Multiple Evaluations |
| Multipaper Session 893 to be held in Suwannee 11 on Saturday, Nov 14, 3:30 PM to 5:00 PM |
| Sponsored by the Health Evaluation TIG |
| Abstract: Family Health Program in Thailand was managed by Family Network Foundation that received fund from Thai Health Promotion Foundation, Thailand. The objectives of this research were (1) to evaluate the success, value, efficiency, effectiveness and sustainable of Family Health Program (2) to evaluate the good governance and (3) to provide the information and recommendations to Thai Health Promotion. The samples comprised of 3,040 stakeholders and customers. The evaluation was conducted by multi-site evaluation and multiple evaluations such as discourse analysis and Fog analysis. Data collections were to documentary analysis, evaluative site visit, survey, observation, interview and focus group discussion. The instruments used for conducting this study consisted of semi-structure interview, focus group question, content analysis form and readability index form. Data analysis used descriptive statistic, cross tabulation, analysis of readability index, Fog index analysis, content analysis, analytical induction and cross site analysis. The effectiveness, efficiency and good governance were high level. The eight recommendations provided to Thai Health Promotion Foundation to support and plan the Family Health Program. |
| Evaluation of Family Health Program in Thailand: Multi-Site and Multiple Evaluations |
| Haruthai Ajpru, Chulalongkorn University, ajpru19@gmail.com |
| Suwimon Wongwanich, Chulalongkorn University, wsuwimon@chula.ac.th |
| Family Health Program in Thailand was managed by Family Network Foundation that received fund from Thai Health Promotion Foundation, Thailand. The objectives of this research were (1) to evaluate the success, value, efficiency, effectiveness and sustainable of Family Health Program (2) to evaluate the good governance and (3) to provide the information and recommendations to Thai Health Promotion. The samples comprised of 3,040 stakeholders and customers. The evaluation was conducted by multi-site evaluation and multiple evaluations such as discourse analysis and Fog analysis. Data collections were to documentary analysis, evaluative site visit, survey, observation, interview and focus group discussion. The instruments used for conducting this study consisted of semi-structure interview, focus group question, content analysis form and readability index form. Data analysis used descriptive statistic, cross tabulation, analysis of readability index, Fog index analysis, content analysis, analytical induction and cross site analysis. The effectiveness, efficiency and good governance were high level. The eight recommendations provided to Thai Health Promotion Foundation to support and plan the Family Health Program. |
| Qualitative Research Approach in Effectiveness Evaluation of The Project on Development of Strategy for the Single Parent Alliance Network |
| Doungnetre Thummakul, Chulalongkorn University, doungnetre@yahoo.com |
| Suwimon Wongwanich, Chulalongkorn University, wsuwimon@chula.ac.th |
| The Project on Development of Strategy for the Single Parent Alliance Network is a project developed under the Family Health Program by the Thai Health Promotion Foundation. This research serves the purpose on studying the development of strategy in families with single parents to achieve stasis, systematic operation, and work readiness. Also, this research studies the body of knowledge and the influxes of society by delving into the documentary analysis, evaluative site visits, in-depth interviews, and focus group interviews. In result, this research has found that strategy such as implanting service-mind volunteer and encouraging sense of belonging and participation; in terms of issues of knowledge, i.e. the single parent family network model is capable to preserve itself. It should also be noted that advances for the single parent alliance network have been able to establish itself as a faction, with increasing involvement from other provinces in the country. |
| Use Of Cognitive Interviewing In Evaluating The Effectiveness Of Media In The Media Project For Children, Youth And Families Under The Family Health Program |
| Chutima Suebwonglee, Chulalongkorn University, chu322@hotmail.com |
| Suwimon Wongwanich, Chulalongkorn University, wsuwimon@chula.ac.th |
| Cognitive interviewing is a technique used in examining and searching for problems with various questionnaires or materials in survey research as a methodology for studying cognitive processes, comprehension, and interpretation associated with words, sentences or concepts appearing in questionnaires or materials according to the cognition and comprehension of interviewees who are the target group of the research. This research was an application of cognitive interviews in the evaluation of the effectiveness of three different types of media for the media project for children, youth and families including the following: 1) The Family Happiness column in the Khaosod newspaper; 2) Family Network Journal and 3) the website at www.familynetwork.or.th which are media produced and published by the Family Network Foundation under the Family Health Program supported by the Thai Health Promotion Foundation Fund. The research was conducted by holding cognitive interviews by using two sub-techniques: 1) the technique of thinking aloud in order to study the cognitive processes of the interviewees and 2) verbal probing to gather data on deeply opinions on vague issues or answers. The sample group comprised 10 representatives from consumers of all 3 media and the data was analyzed by content analysis and analytical induction. The research findings yielded conclusions on opinions of media issues, both in terms of the components of the content, design and structure of the media presentation, the language used, the type of production and publication of the media, the artistic elements such as the placement of accompanying images, font size and color, etc. and suggestions from the sample group toward improving the media for greater effectiveness and to generate outcomes to meet the objectives of the project. In-depth data that is detailed, clear, compatible with actual situations and reflective of the cognitive processes of the target group from this study to help affirm the benefit of the application of the cognitive interview technique for the evaluation and development of research materials. |