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Session Title: Advocacy Evaluation: Identifying and Using Interim Outcomes to Tell the Whole Story
Panel Session 537 to be held in Panzacola Section F1 on Friday, Nov 13, 1:40 PM to 3:10 PM
Sponsored by the Advocacy and Policy Change TIG
Chair(s):
Kathy Brennan, Innovation Network Inc, kbrennan@innonet.org
Abstract: Measuring an advocacy or policy change effort solely in terms of win or loss is neither useful for telling its full story nor helpful in terms of devising the next campaign or deciding how to give funding. Therefore advocates, funders and evaluators alike are increasingly interested in understanding the interim, shorter-term outcomes of such efforts and how they may link to longer term successes. This session will discuss interim measures from a foundation perspective and a nonprofit perspective, using examples that illustrate why there is a need for such indicators and drawing on what the current research has to say about such indicators.
Using Interim Indicators to Measure Success of Advocacy Efforts: Examples From the United States Human Rights Fund Project
Kathy Brennan, Innovation Network Inc, kbrennan@innonet.org
Kathy will use the examples from her current work as an evaluator with a group of advocacy grantees to demonstrate the need for interim indicators in the field and show a framework she is using with these grantees to think about interim indicators.
A Philanthropic Perspective on Assessing Progress Towards Policy Change
Kristi Kimball, William and Flora Hewlett Foundation, kkimball@hewlett.org
Kristi will give the Philanthropic perspective on why interim indicators are so important to understanding policy change efforts. She will discuss some of the work that the William and Flora Hewlett Foundation is currently doing to better understand which indicators are meaningful.
The Advocacy Progress Planner and Interim Outcomes: Lessons From Users of the APP Tool
David Devlin-Foltz, Aspen Institute, ddf@aspeninst.org
David will talk about the Advocacy Progress Planner tool http://planning.continuousprogress.org/ he developed, the research behind it, and how it helps advocates determine interim indicators. He will give examples on how advocates have used the tool to develop interim indicators.

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