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Session Title: Evaluation of the KnowHow2Go Campaign: How Context Influences Implementation and Outcomes
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Panel Session 511 to be held in Sebastian Section L3 on Friday, Nov 13, 10:55 AM to 11:40 AM
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Sponsored by the College Access Programs TIG
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| Chair(s): |
| Tania Jarosewich, Censeo Group, tania@censeogroup.com
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| Discussant(s):
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| Nushina Mir, Lumina Foundation for Education, nmir@luminafoundation.org
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| Abstract:
The purpose of the KnowHow2GO (KH2GO) initiative is to raise awareness among low-income and first-generation students in grades eight through ten about the process of preparing for college and taking the steps necessary for college admission. The Lumina Foundation Service has funded providers in fifteen states to support the media campaign and provide college access services in the four areas of the initiative. The initiative is also developing and testing a certification to reassure stakeholders that service providers adhere to basic standards for KnowHow2GO programming and operations. This panel will present the results of the ongoing evaluations of the KH2GO campaign and the pilot project of the certification process. The evaluation officer that is overseeing the initiative at the Lumina Foundation will discuss the implications of the evaluation for the project and the college access field. The presentation allows time for audience discussion.
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Certification of College Access Providers: How a Pilot Project Can Inform National Implementation
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| Tania Jarosewich, Censeo Group, tania@censeogroup.com
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A variety of organizations in the nonprofit sector (e.g., state associations of nonprofit organizations, United Way) offer agency certifications to demonstrate an organization's attention to the health of its finances and governance but these certifications often do not address the organizations' mission-related work. The KnowHow2GO initiative is developing a certification process for organizations or partnerships that offer KnowHow2GO college access services to demonstrate adherence to the four components of the campaign and attention to their organization's health.
This presentation describes lessons learned including the extent to which the certification is applicable to various types of college access networks and includes best practices in college access programming and organizational effectiveness. The presentation also discusses challenges of developing a process that meets the needs of providers with different levels of capacity, include traditional college access providers and youth-serving organizations, and also has the goal of increasing regional and statewide college access networks.
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Creating College Access Networks That Work: Lessons Learned From the KnowHow2GO Campaign
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| Linda Simkin, Academy for Educational Development, lsimkin@aed.org
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This presentation provides observations on the development of the KnowHow2GO college access networks. The presentation highlights some of the cross-cutting themes and progress of the networks toward short-term outcomes identified in the KnowHow2GO campaign's theory logic model. Given the diversity of the network sites, cross-site comparisons are not appropriate. Rather, the purpose of this presentation is to describe overall progress made in strengthening and expanding college access and success networks, in widely disseminating the KnowHow2GO messages at the local level, and connecting students and caring adults to resources; to identify challenges encountered; and to offer recommendations intended to improve practice and outcomes in the coming year.
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