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Online Efficacy Evaluation of Child Abuse Prevention Messages
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| Presenter(s):
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| W Douglas Evans, George Washington University, wdevans@gwu.edu
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| Mary Kay Falconer, Ounce of Prevention Fund of Florida, mfalconer@ounce.org
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| Abstract:
We present results from an online efficacy panel study of the Florida Winds of Change child abuse prevention campaign. We describe the campaign, key messages, the methods used to deliver the messages, and identify considerations that led to adoption of efficacy methods for this study. We describe the study's online message testing methodology, which was based on a experimental design in which parents over 18 with children living at home were randomized to receive or not receive online child abuse prevention advertisements. We describe the sample and present outcomes - child abuse prevention norms, knowledge, attitudes, and beliefs. We explain how outcome data are used to address specific efficacy and effectiveness evaluation questions related to the Winds of Change campaign. Finally, we conclude with discussion of how study results may be used to develop future child abuse prevention messaging and social marketing efforts.
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Comparing the Quality of Information From Online and Intercept Surveys for Formative Research in Health Messages
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| Presenter(s):
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| Elyse Levine, Academy for Educational Development, elevine@aed.org
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| Derek Inokuchi, Academy for Educational Development, dinokuchi@aed.org
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| Sondra Dietz, Academy for Educational Development, sdietz@aed.org
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| Bonny Bloodgood, Academy for Educational Development, bbloodgood@aed.org
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| Abstract:
The National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention compared information gathered through online and intercept interviews to assess concepts for a public service announcement (PSA). A survey instrument was developed which could be self-administered online and could also be administered by an interviewer. Respondents recruited from a national online panel (n=102) and from malls in four cities (n=101) viewed a storyboard that was accessed online for both venues. Online participants typed responses to open-ended questions. Interviewers at mall intercepts recorded open-ended questions, which were later transcribed. Responses from both online and mall interview participants were analyzed using NVivo software. Closed-ended responses were analyzed using SPSS. Both groups provided similar feedback on larger-level changes needed, however, information from interviews provided additional information to refine content. Strengths and weaknesses of both data collection methods and recommendations for combining the methods will be discussed.
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Understanding Context to Influence Women With Disabilities to Consider Science, Technology, Engineering, and Mathematics (STEM) Careers via Targeted Radio Programs
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| Presenter(s):
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| Kristin Juffer, Action Research & Associates Inc, drkjuffer@verizon.net
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| Abstract:
WAMC, NorthEast Public Radio, an NPR station, contracted Action Research and Associates, Inc. to assist it evaluating and refining a series of radio programs to effectively reach Women with different types of disabilities -- sensory, mobility, learning, psychological, and other types of disabilities -- to encourage Women With Disabilities to consider pursuing careers in STEM fields - Science Education, Engineering and Math. Funded by an NSF grant, Action Research assisted WAMC to identify appropriate program concepts, audience test and refine radio programs, and assess impact on Women with Disabilities. An overview of the "Lessons Learned" about conducting evaluations with the disabled and working with radio staff to implement programming changes are discussed.
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Using Geographical Information Systems for Program Evaluation: Examples From an Adolescent Sexual Health Education Program
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| Presenter(s):
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| Sheetal Malhotra, Medical Institute for Sexual Health, sheetal.malhotra@gmail.com
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| Abstract:
A geographical information system (GIS) is a mapping tool - an strategy to show data on maps. Mapping data allows easy visualization of occurrence of and trends in health events. Interventions for adolescent sexual health outcomes such as sexually transmitted infections and teen births have rarely been evaluated using GIS. GIS is an innovative technique for health program evaluation. Geocoded data and maps from a program in a Texas County school districts will be shown as examples. The maps show chlamydia cases and teen births and rates in the program school districts. These maps will be used to compare sexual health outcomes geographically (between County school districts) as well temporally (years). GIS techniques can also be used for more sophisticated analyses, such as spatial analyses.
Conclusion: Sexual health outcome comparisons for program evaluation can effectively be shown using GIS.
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