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Evaluation In Context: Developing Standardized Measures of Success for Tobacco Cessation Quitlines in North America
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| Presenter(s):
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| Jessie Saul, North American Quitline Consortium, jsaul@naquitline.org
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| Tamatha Thomas-Haase, North American Quitline Consortium, tthomas-haase@naquitline.org
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| Sharon Cummins, University of California San Diego, scummins@ucsd.edu
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| Lawrence An, University of Minnesota, lcan@umn.edu
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| Stephen Michael, University of Arizona, smichael@email.arizona.edu
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| Michael Luxenberg, Professional Data Analysts Inc, michael@pdastats.com
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| Anne Betzner, Professional Data Analysts Inc, abetzner@pdastats.com
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| Linda Bailey, North American Quitline Consortium, lbailey@naquitline.org
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| Abstract:
Realizing a need for a common evaluation framework that incorporates the unique economic, environmental, and political situation of individual tobacco cessation quitlines, the North American Quitline Consortium has begun a process of developing standardized measures of quality and outcomes. This paper reviews the process for initiating and implementing the Quality Improvement Initiative as well as its initial outcomes of measuring and reporting reach and quit rates. The particular value of the Initiative is that it was designed within the larger context of tobacco control and limited funding resources in general, but also within a community of practice where many different stakeholders have a voice in creating the goals and final products of that Initiative. The final measurements have been standardized, and allow for reporting of key variables that emphasize the specific context of each quitline. Implications for other communities of practice and evaluation efforts will be discussed.
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Apples, Oranges, and Bananas: A Case Study of the Relationship Between Context and Use in Three Statewide Smoking Cessation Program Evaluations
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| Presenter(s):
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| Anne Betzner, Professional Data Analysts Inc, abetzner@pdastats.com
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| Lija Greenseid, Professional Data Analysts Inc, lija@pdastats.com
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| Julie Rainey, Professional Data Analysts Inc, jrainey@pdastats.com
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| Abstract:
This presentation compares and contrasts three statewide smoking cessation program evaluations to explore the complicated relationship between evaluation context and use. The three evaluations vary in terms of the size of the interventions, external stakeholder pressure for evaluation, clients' levels of knowledge and experience with evaluation and tobacco cessation programming, and clients' desire and availability to manage the intervention and evaluation. Together these contextual factors interact to affect both the potential and actual use of evaluation processes and findings. This presentation will describe the three evaluation cases, highlight factors that theoretically should help or hinder use, explain which of these factors play the largest role in affecting the ultimate impact of the evaluations, and share the attempts by the evaluators to increase the use of the evaluation in order to improve state health outcomes.
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