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Session Title: How Traditional Evaluation Thinking and Frameworks can be Adapted for Advocacy/Policy Evaluation
Multipaper Session 866 to be held in Wekiwa 9 on Saturday, Nov 14, 1:40 PM to 3:10 PM
Sponsored by the Advocacy and Policy Change TIG
Chair(s):
Jacqueline Williams Kaye,  Atlantic Philanthropies, j.williamskaye@atlanticphilanthropies.org
Where's the Fit? Applying the Centers for Disease Control and Prevention's (CDC's) Framework for Program Evaluation to Policy Evaluation
Presenter(s):
Susan Ladd, Centers for Disease Control and Prevention, sladd@cdc.gov
Diane Dunet, Centers for Disease Control and Prevention, ddunet@cdc.gov
Eileen Chappelle, Centers for Disease Control and Prevention, echappelle@cdc.gov
Lauren Gase, Centers for Disease Control and Prevention, lgase@cdc.gov
Abstract: There is growing literature around the evaluation of policy advocacy, but less emphasis on the evaluation of policy implementation. In 2008, the Centers for Disease Control and Prevention (CDC) initiated a project to evaluate the implementation of a legislative policy enacted in several states. From this project, CDC wished to develop a framework for evaluating policy implementation. A natural starting place was the CDC Evaluation Framework Program Evaluation which lays out six steps for program evaluation. This presentation will describe the fit of the CDC framework to policy evaluation including what adaptations would be useful when evaluating policy implementation. Evaluation of policy implementation differs from program evaluation in several key areas including: support and opposition to policy may be more intense than for programs; and the extent to which policy enactment and implementation is driven by contextual factors. As an example, the framework will be applied to recent primary stroke center Legislation.
Evaluating Policy Advocacy: Employing Systems Change Outcomes to Evaluate Community and State Environmental Policies to Reduce Asthma Disparities
Presenter(s):
Mary Kreger, University of California San Francisco, mary.kreger@ucsf.edu
Claire Brindis, University of California San Francisco, mary.kreger@ucsf.edu
Simran Sabherwal, University of California San Francisco, mary.kreger@ucsf.edu
Katherine Sargent, University of California San Francisco, katherine.sargernt@ucsf.edu
Annalisa Robles, The California Endowment, arobles@calendow.org
Mona Jhawar, The California Endowment, mjhawar@calendow.org
Marion Standish, The California Endowment, mstandish@calendow.org
Abstract: Outcome measures are presented for policy advocacy, collaboration among interdisciplinary stakeholders, and media usage. The primary topics include: housing, schools, and outdoor air. Policy advocacy and systems change concepts are discussed as they relate to structural changes across multiple sectors of communities. These sectors include outcomes at the individual, organizational, interorganizational, policy, and systems levels. A typology of collaboration is presented that assesses successes and cross pollination opportunities. Examples of resource leveraging to create sustainable policies are included. Multiple policy outcomes, ranging from organizational procedures to redesigning policies for slum housing and transportation routes, have been undertaken by community coalitions in California, many with substantial success. Mature and middle coalitions gained traction more quickly than younger coalitions; strategies to share outcomes enabled younger coalitions to enhance their success rates and mature coalitions to diversify approaches. Suggestions for maximizing effectiveness of policy advocacy for place-based programs and initiatives are discussed.

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