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Implementation Evaluation of HIV/AIDS Non-government Organization's (NGOs) Legal Assistance Services in Brazil
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| Presenter(s):
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| Paula Vita Decotelli, National School of Public Health (ENSP/Fiocruz), paulavita@gmail.com
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| Marly Cruz, National School of Public Health (ENSP/Fiocruz), marly@ensp.fiocruz.br
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| Miriam Ventura, National School of Public Health (ENSP/Fiocruz), venturaadv@easyline.com.br
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| Abstract:
There are currently 39 HIV/AIDS legal assistance services (LA) financially and technically supported by Brazilian National STD/AIDS Program (NP). These assistances aim at reducing human rights (HR) violations and promote HR for Brazilian people living with HIV/AIDS (PLWHA). The evaluation was done analyzing official documents, reports, projects, advertisements and interviews with NP representatives as well as coordinators of 5 selected LA. It was possible to describe the picture of promoting and protecting HR for PLWHA in Brazil and investigate to which extent this strategy is implemented and occurring as planned. Results show that lack of monitoring, reduced budget and personnel affect the continuity and enlargement of this initiative. Besides that, LA are not able to reach PLWHA outside major cities or who don’t belong to a good relations network. Therefore, only a reduced number of PLWHA in more vulnerable situation reach legal assistance services and have their rights realized.
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Evaluation of an Entertainment-Education Intervention Targeting the Latino Spanish Speaking Community of Colorado: Challenges and Accomplishments.
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| Presenter(s):
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| Mariana Enriquez-Olmos, Independent Consultant, marianaenriquez@hotmail.com
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| Cristina Bejarano, Independent Consultant, bejaranocl@gmail.com
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| Abstract:
This presentation will describe the challenges associated with evaluating a Spanish soap opera aired in Colorado in 2009. Despite the fact that the evaluation work started with the development of the intervention, the reality of television programming lead to a very challenging evaluation. From changes in the broadcast time because of sporting events, to changes in the schedule from monthly to weekly, and an uncertainty about who would be the evaluation participants, we managed to complete a very successful evaluation. This presentation will describe how the evaluation addressed the uniqueness of the intervention, with the hope that other evaluators can learn from our experience, and adapt to similar projects in the entertainment world.
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A Culturally Responsive Process: Using Sociocultural Theory as a Guide to Program Development and Evaluation
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| Presenter(s):
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| Dominica McBride, Center for African American Health, dmcbride@asu.edu
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| Abstract:
Health disparities have plagued this nation for centuries. One reason for these lingering differences is the lack of cultural responsiveness in health programs. The present research study conceptualized a detailed process for developing a culturally responsive health program. Sociocultural Theory was used as a guide for the study, with a focus on an African American community. Sociocultural Theory requires the study of a community’s culture, including its context, history, and its multiple facets. A review of the literature revealed three predominant cultural-historical factors in African American culture (including religion/spirituality, racial socialization, and extended family). This research ascertained how a health program could respond to: 1) the culture, infusing said factors, 2) the history of the target community, 3) contextual pressures, and 4) members micro ideas and needs. The proposed presentation will cover the process of culturally responsive program development and discuss how this process can be applied to program evaluation.
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Out of the Crossfire: Evaluating Fundraising Materials for a Hospital-based Violence Intervention Programs Serving Stigmatized Populations
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| Presenter(s):
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| Jennifer Williams, University of Cincinnati, jennifer.williams2@uc.edu
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| Nancy Rogers, University of Cincinnati, nancy.rogers@uc.edu
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| Brian Powell, University of Cincinnati, powellbb@mail.uc.edu
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| Abstract:
During these challenging economic times, fundraising is difficult and time consuming. Donors are more careful about their contributions and many variables influence their decisions to donate. One variable that donors consider is the “worthiness” of the recipient. When non-profit programs serve stigmatized populations, potential donors are reluctant to provide financial support. Consequently, understanding what motivates donors – in this case, Out of the Crossfire, a violence intervention program in Cincinnati, Ohio primarily serving African American male gunshot wound survivors, is critical to the development of program materials for fundraising appeals. Three fundraising appeals developed based upon marketing research were evaluated in the field to determine which of them, altruistic or egoistic or neutral, would result in the greatest donations. Presenters will explain the development and evaluation of the fundraising materials and how this information can be used to inform the fundraising efforts of programs serving underserved populations.
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