| Session Title: Why Evaluators Need Graphic Design Skills |
| Demonstration Session 232 to be held in Texas E on Thursday, Nov 11, 9:15 AM to 10:45 AM |
| Sponsored by the Evaluation Use TIG |
| Presenter(s): |
| Stephanie Evergreen, Western Michigan University, stephanie.evergreen@wmich.edu |
| Abstract: Evaluators need graphic design skills so that findings can be made into more than doorstops or dust collectors. Building on the work of Jane Davidson’s report formatting suggestions and bringing in best practices from the field of graphic design, the demonstration will illustrate the power of presenting findings in ways that are specifically intended to resonate with the audience. Page layout, use of high quality images, and decluttered slideshows will help evaluators move out of the “death by Powerpoint” business as usual and into presentations of findings and recommendations that make a lasting impression. Presentations and written reports both will be addressed, particularly how their tandem, unredundant use can strengthen both pieces of communication. The demonstration platform will allow for ample examples of before/after work, orientation to web tools to support this endeavor, and comparisons to existing guidelines for increasing use of evaluation reports. |