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The First Illusion of Tobacco: Monitoring and Countering Tobacco Industry Influence Through the Application of Evaluation Indicators
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| Presenter(s):
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| Erika Fulmer, Centers for Disease Control and Prevention, duj2@cdc.gov
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| Todd Rogers, Public Health Institute, txrogers@pacbell.net
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| Martha Engstrom, Centers for Disease Control and Prevention, cpu5@cdc.gov
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| Shanta Dube, Centers for Disease Control and Prevention, skd7@cdc.gov
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| Steven Babb, Centers for Disease Control and Prevention, zur4@cdc.gov
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| Abstract:
The passage of the Family Smoking Prevention and Tobacco Control Act (FSPTCA) in 2009 expanded the ability of the federal government to regulate tobacco. FSPTCA, in coordination with existing policy, provides an opportunity for intensifying tobacco prevention and control activities focused on reducing tobacco industry influences on tobacco use initiation and cessation. The CDC Office on Smoking and Health (OSH) is working with state and national partners to reframe the application of key outcome indicators (KOI). Initially developed to help evaluate comprehensive state tobacco control programs, OSH KOI are being used to identify surveillance gaps and drive innovation in program and policy practices. In this presentation we describe the collaborative process for reassessing the state of tobacco control science, and illustrate feasible approaches for employing indicators to assess the impact of federal, state, and local efforts to reduce tobacco industry influence.
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