| Session Title: Evaluating Advocacy Efforts in Cooperative Extension and Other Outreach Organizations |
| Skill-Building Workshop 813 to be held in CROCKETT A on Saturday, Nov 13, 10:55 AM to 12:25 PM |
| Sponsored by the Extension Education Evaluation TIG |
| Presenter(s): |
| Allison Nichols, West Virginia University Extension, ahnichols@mail.wvu.edu |
| Teresa McCoy, University of Maryland, tmccoy1@umd.edu |
| Florita Montgomery, West Virginia University Extension, florita.montgomery@mail.wvu.edu |
| Abstract: This workshop will focus on helping professionals learn skills in designing evaluation protocols for advocacy efforts. It will begin with defining advocacy and determining what kinds of work in Extension or other outreach efforts can be considered advocacy. The presenters will discuss what is different and what is alike in typical program evaluations versus advocacy evaluation. Participants will then be asked to brainstorm, within small groups, the design of advocacy logic models focused on 1) teaching or capacity-building efforts; 2) service, such as network formation, relationship building, or organization; 3) policy-change efforts; and 4) research focused on understanding the impact of the effort. From the logic models, participants will be asked to suggest new and innovative methods for measuring the success of advocacy efforts. |