| Session Title: Small Business Sustainability: A Systems Approach to Triple Bottom Line Success |
| Expert Lecture Session 653 to be held in CROCKETT B on Friday, Nov 12, 3:35 PM to 4:20 PM |
| Sponsored by the Business and Industry TIG |
| Chair(s): |
| Mallary Tytel, Healthy Workplaces, mtytel@healthyworkplaces.com |
| Presenter(s): |
| Mallary Tytel, Healthy Workplaces, mtytel@healthyworkplaces.com |
| Abstract: Today we are operating in an environment where the number of small businesses is growing and more and more “former employees” are heading towards entrepreneurship. Within this dynamic landscape, the potential of integrating triple bottom line thinking into small businesses and startups becomes even more desirable and important. Creating a viable business strategy that includes sustainability priorities rests on standard practical criteria, especially in an environment which supports variety, personal values and innovation. Within our ongoing research practice and to ascertain relevant sustainability criteria within this population, over 100 small businesses were surveyed to identify a range of critical elements. Organized across the four fundamental categories of the balanced scorecard and the three bottom lines, those criteria were put into multidimensional sustainability scorecards. This presentation will discuss the application of these templates, how they support a systems approach to business planning, and can help small businesses achieve success. |