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Session Title: Design Thinking: The Art of Evaluation
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Panel Session 702 to be held in Lone Star A on Saturday, Nov 13, 8:00 AM to 9:30 AM
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Sponsored by the Presidential Strand
and the Evaluating the Arts and Culture TIG
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| Chair(s): |
| Ching Ching Yap, Savannah College of Art and Design, cyap@scad.edu
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| Discussant(s):
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| Ching Ching Yap, Savannah College of Art and Design, cyap@scad.edu
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| Abstract:
Design thinking describes both a process and an approach to problem solving that has been developed by designers for the arts over many decades. Popularized by books such as Daniel Pink’s A Whole New Mind, Tim Brown’s Change by Design, and The Design of Business by Roger Martin, design thinking is now attracting the attention of practitioners in fields outside of the arts. The diffusion of design thinking into other fields presents an opportunity for multidisciplinary teams to innovatively engage in problem solving. In this panel, practicing design professors from the Savannah College of Art and Design share aspects of the design thinking process, introduce related theory, and provide practical examples of how this innovative approach could be applied across many fields, including evaluation. Using hands-on design exercises, the audience will experience the design thinking process and begin to see the art of evaluation through the lens of design thinking.
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Make the Familiar Strange, and Make the Strange Familiar
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| Christine Miller, Savannah College of Art and Design, cmiller@scad.edu
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From a researcher of innovation in product development perspective, Dr. Miller will explain the fundamental concepts and essential components of design thinking and application process. She will also provide practical examples of how design teams engage in design thinking by challenging the heuristics to determine best solutions for current design problems.
Christine Miller is a professor of Design Management at the Savannah College of Art and Design (SCAD). She earned a Ph.D. in Anthropology and Management from Wayne State University where she conducted ethnographic research on the relationship between innovation and formalization at a Tier One automotive supplier. Her research interests include how sociality and culture influence the design of new products, processes, and technologies. She also studies technology-mediated communication within groups, teams, and networks and the emergence of technology-enabled collaborative innovation networks (COINs).
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The Breakthrough of Praxis
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| Robert Fee, Savannah College of Art and Design, rfee@scad.edu
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The application of design thinking allows design teams to engage in abductive reasoning and reframe problems that elevate the design process beyond praxis to achieve breakthrough solutions. Reframing problems through abductive reasoning often involves constructing a new point of view that reveals a new logical paradigm. In this presentation, Professor Fee will draw from his extensive experience as an industrial designer and educator as he describes the process of how organizations or groups discover the “breakthrough” during the design thinking processes.
Robert Fee is a professor and the graduate program director for Design Management at SCAD. Joining the faculty in 1998, Fee played a significant role in formulating the direction of the Industrial Design Department. This year, Fee was recognized as one of the Most Admired Educators of 2010 by DesignIntelligence, the bi-monthly report published through the Design Futures Council.
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Taking the First Step Towards Design Thinking
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| David Ringholz, Savannah College of Art and Design, dringhol@scad.edu
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Because individuals and organizations have differing degree of tolerance for risk and innovation when collaboratively designing solutions, engaging all parties in a conversation is crucial in setting appropriate expectation and managing the creative process. One of the design tools for facilitating conversation is the Gains Map that allows participants to plot the position of concepts along the continuum of innovation from Tactical to Breakthrough. The presenter, Ringholz, will lead the audience using Gains Map to experience the inspiration and ideation phases of the design thinking process and to take the first step towards design thinking.
David Ringholz is a faculty member and the acting chair of SCAD’s industrial design program. Throughout his award-winning career, he has worked on projects with Coca-Cola, Fossil, Sony-Ericsson, Newell-Rubbermaid, Philips, Sunbeam, Target, Home Depot, and others. In 2006, the Design Futures Council recognized Ringholz as one of the top 40 Design Educators in the US.
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