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Session Title: Including Sexual Orientation Information in an Evaluation: When, Why, and How?
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Multipaper Session 339 to be held in INDEPENDENCE on Thursday, Nov 11, 3:35 PM to 4:20 PM
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Sponsored by the Lesbian, Gay, Bisexual, Transgender Issues TIG
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| Chair(s): |
| Joe E Heimlich,
Ohio State University, heimlich.1@osu.edu
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Gay and Lesbian Visitors in Museum Evaluation
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| Presenter(s):
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| Joe E Heimlich, Ohio State University, heimlich.1@osu.edu
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| Abstract:
Gays and lesbians visit museums somewhat more frequently than heterosexuals, yet are less likely to be members or donors. These differences are observed even when demographic characteristics other than sexual orientation are similar. In a recent evaluation of an exhibits, a museum agreed to the collection of information about whether the visitor identified as gay or lesbian, and whether he or she was in a relationship with a partner. This paper describes what was learned from adding this additional demographic component.
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