2011

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Session Title: Evaluation in the Policy Change Process
Multipaper Session 841 to be held in San Clemente on Saturday, Nov 5, 8:00 AM to 9:30 AM
Sponsored by the Advocacy and Policy Change TIG
Chair(s):
Dwayne Campbell,  University of Rochester, dwayne.campbell@warner.rochester.edu
Tracking State Policies Related to Food and Active Living
Presenter(s):
Martha Quinn, University of Michigan, marthaq@umich.edu
Laurie Carpenter, University of Michigan, lauriemc@umich.edu
Abstract: Between 2007 and 2010, the Center for Managing Chronic Disease at the University of Michigan tracked state-level policy activity related to improving school food, local food systems and efforts to increase active living in states where grantees that are part of the W.K. Kellogg Foundation's Food & Community program are located. The objectives were to describe the policy context and political climate in grantee states, identify states where policy change was underway, and assess changes in policy enactment over time. The evaluation uses for policy tracking included providing context for collaborative efforts, enhancing strategic learning and gaining insights into a larger social movement related to food and active living. Conference participants will 1) discover the results of the four years of data gathering and 2) learn how policy tracking can enhance their evaluation efforts.
Evaluating Intervention Effectiveness during the Policy Change Process: Communities Putting Prevention to Work (CPPW) and Prevention Research Centers (PRC) Leveraging Community Engagement Resources
Presenter(s):
Lisle Hites, University of Alabama, Birmingham, lhites@uab.edu
Jessica Wakelee, University of Alabama, Birmingham, jwakelee@uab.edu
Abstract: Policy change is a goal for many different projects. This paper will present an example of where two projects overlapped in a given community, allowing one to build synergistically upon the other and leverage shared resources to affect a policy change for the betterment of the community. During this process, the combined evaluation team for the two programs tracked the efforts of the primary policy change agent, the CPPW, as well as the shared response efforts leveraging the existing community relationships which were ultimately engaged to make the effort successful. A novel adaptation of the Homeland Security Exercise and Evaluation Program will be presented and its effectiveness will be discussed in terms of measuring and facilitating policy change and evaluation.
From Research To Advocacy: Building On Lessons Learned To Advance Smoke-Free Air Legislation In Louisiana
Presenter(s):
Jenna Klink, Louisiana Public Health Institute, jklink@lphi.org
Nikki Lawhorn, Louisiana Public Health Institute, nlawhorn@lphi.org
Snigdha Mukherjee, Louisiana Public Health Institute, smukherjee@lphi.org
Lisanne Brown, Louisiana Public Health Institute, lbrown@lphi.org
Abstract: In 2009-2010, separate air monitoring and saliva cotinine studies were conducted to support policy efforts to expand current smoke-free legislation to bars and casinos making all of Louisiana's workplaces smoke-free. While the proposed expansion was not passed during the 2010 state legislative session, the evaluation and research team for the Louisiana Campaign for Tobacco-Free Living learned important lessons that guided the research plan for 2011: 1) Time data collection activities so that decision-makers receive research results months or at least weeks before the vote; 2) continue building on and strengthening previous studies in order to have new information to use in campaigns; and 3) localize studies in order to tailor regional social marketing campaigns to increase support for local ordinances. Our experience illustrates the value in evaluating the research process used to advance health policy.
Leadership, Bipartisanship and Dual Strategies: Lessons Learned from an Evaluation of a California Governance Reform Initiative
Presenter(s):
Jacqueline Berman, Mathematica Policy Research, jberman@mathematica-mpr.com
Hannah Betesh, Social Policy Research Associates, hannah_betesh@spra.com
Abstract: Reform of public policy processes, particularly in the current fiscal climate, represents a fundamental challenge requiring flexibility, strategic action, and responsive reform proposals. Such proposals must appeal to the broadest cross-section of constituents but be simultaneously bold enough to engender change. How can reform efforts reconcile often competing demands to produce change in a crisis? A recent evaluation of a governance reform initiative charged with addressing California's troubled policy environment suggested areas of both significant challenge and possibility for gaining broad support and providing bold leadership in the context of attempts to set, enact and implement a reform agenda while building broad support. Lessons and strategies that emerged included the need for engaging grass-roots and 'grass-tips' leaders and the advantages of simultaneous pursuit of ballot-box activism and legislative action. We will also discuss methodologies that can be used to identify and strengthen key strategies of governance reform.

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