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Social Media, Smoking Cessation and Young Adults: A Developmental Evaluation Approach
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| Presenter(s):
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| Bruce Baskerville, University of Waterloo, nbbaskerville@uwaterloo.ca
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| Cameron Norman, University of Toronto, cameron.norman@utoronto.ca
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| Roy Cameron, University of Waterloo, cameron@uwaterloo.ca
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| Steve Brown, University of Waterloo, sbrown@uwaterloo.ca
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| Abstract:
Social Media (SM) may extend the reach and impact of an evidence-based Quitline for smoking cessation among young adults. This paper presents the results of a participatory, developmental evaluation (DE) of an innovative SM approach to support Quitline utilization by young adults. In Canada, young adults have the highest smoking rate of all age groups and they represent the largest single population group using social network media. Given the scope for innovation and reach, there is a need for research on effective SM strategies to reach and assist young adult smokers in successfully quitting. Evaluators partnered with the Canadian Cancer Society to co-create a SM strategy and determine the impact on young adults, service providers and stakeholders. The study employed a mixed-methods approach to collecting data; using administrative data, Internet use data, focus group data, and survey data, with data triangulation. Preliminary evaluation findings will be presented for this dynamic and complex intervention.
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Theories About Theories: How Phenomenological Analysis Contributes to Evaluation of Public Health Initiatives Through Communications Research
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| Presenter(s):
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| James Heichelbech, HealthCare Research Inc, jheichelbech@healthcareresearch.com
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| Abstract:
Communications research is important for public health initiatives, as we need to understand the perspectives of those we serve. Phenomenological analysis (PA) is a method for identifying the essential structure of human experience with respect to a particular point of interest, such as second hand smoke or obesity, through empirical investigation of: 1) what people recognize as real; 2) what matters to them (value); and 3) how those contribute to choices. This allows us to make sense of the ways in which others make sense of the world around them. Whether we hope to deliver services in ways that 'fit' our audience or need to change their perspectives to facilitate changes in behavior, PA helps us determine whether our objectives are aligned with our challenges. In this way, PA contributes not only to the success of public health initiatives, but also to their evaluation.
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Evaluating a Moving Target: Tobacco Evaluation and Management System (TEAMS) Develops as the North Carolina Teen Tobacco Initiative Evolves
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| Presenter(s):
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| Leah Ranney, University of North Carolina, leah_ranney@unc.edu
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| Brandi Behlke, Health and Wellness Trust Fund, brandi.behlke@healthwellnc.com
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| Candice Justice, Health and Wellness Trust Fund, candice.justice@healthwellnc.com
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| Jason Derrick, University of North Carolina, jason_derrick@unc.edu
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| Kearston Ingraham, University of North Carolina, kearston_ingraham@med.unc.edu
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| Adam O Goldstein, University of North Carolina, aog@med.unc.edu
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| Laura K Jones, University of North Carolina, lkj@med.unc.edu
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| Thomas C Brown, Health and Wellness Trust Fund, tom.brown@healthwellnc.com
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| Nidu Menon, Health and Wellness Trust Fund, nidu.menon@healthwellnc.co
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| Sterling Fulton-Smith, Health and Wellness Trust Fund, sterling.fulton-smith@healthwellnc.com
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| Andre Stanley, Health and Wellness Trust Fund, andre.stanley@healthwellnc.com
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| Abstract:
TEAMS, the Tobacco Evaluation and Management System, is used to evaluate the Teen Tobacco Use Prevention and Cessation Initiative (Teen Initiative), a key component of a statewide, youth-focused tobacco prevention initiative since 2003 supported by the North Carolina Health and Wellness Trust Fund. Grantees across the state are involved in activities designed to prevent tobacco initiation, promote tobacco use cessation, eliminate exposure to secondhand smoke, and reduce health disparities in tobacco use among priority populations. TEAMS is a customized, flexible, web-based tracking system that collects data related to performance outcomes in accordance with the Teen Initiative grantees' Annual Action Plans and comprehensive logic models. Data are aggregated and presented through a number of pre-defined performance indicators for the Teen Initiative. Evaluators and program managers can use TEAMS to monitor programmatic changes, evaluate program processes, collect outcome data, and make necessary rapid program improvements using technology.
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Using Intermediate Health Outcomes to Demonstrate Programmatic Success in Tobacco Use Prevention and Control
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| Presenter(s):
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| Nikki Lawhorn, Louisiana Public Health Institute, nlawhorn@lphi.org
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| Jenna Klink, Louisiana Public Health Institute, jklink@lphi.org
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| Lisanne Brown, Louisiana Public Health Institute, lbrown@lphi.org
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| Abstract:
The Louisiana Campaign for Tobacco-Free Living (TFL) is a statewide tobacco use prevention and control program. Goals of the TFL campaign include: elimination of exposure to second-hand smoke, prevention of initiation of tobacco use among youth, and promotion of tobacco use cessation. A significant decrease in tobacco use prevalence among adults is a long term programmatic goal and between 2003 and 2009, there was a significant decrease in Louisiana adult smoking prevalence. However, annual reductions in smoking prevalence were not statistically significant. Tracking short and intermediate term indicators such as changes in social norms and cigarette consumption have been important for sustainability of funding and demonstrating programmatic success.
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