2011

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Session Title: Designing and Implementing Culturally Sensitive Approaches to Evaluation
Multipaper Session 652 to be held in Avalon B on Friday, Nov 4, 1:35 PM to 2:20 PM
Sponsored by the Multiethnic Issues in Evaluation TIG
Chair(s):
Dominica McBride,  The HELP Institute Inc, dmcbride@thehelpinstitute.org
Valuing Stakeholders: Integrating the Community Based Participatory Research Process (CBPR) into Evaluating Interventions for Culturally Diverse Populations
Presenter(s):
Wendy Wolfersteig, Arizona State University, wendy.wolfersteig@asu.edu
Crista Johnson, Arizona State University, cejohn11@asu.edu
Holly Lewis, Arizona State University, htlewis@mainex1.asu.edu
Aimee Sitzler, Arizona State University, aimee.sitzler@asu.edu
Nicholet Deschine, Arizona State University, nicholet.deshine@asu.edu
Abstract: Community based participatory research (CBPR) was used to integrate clients' and stakeholders' values and needs into adapting and evaluating interventions serving four different culturally diverse groups. The process and evaluations involved community advisory boards, stakeholders and participants starting with local needs assessments. Highly culturally sensitive approaches were called for in serving these diverse populations: (1) Somali refugee women on breast cancer education: (2) urban American Indians on parent education; (3) suicide prevention efforts targeting LGBTQ youth, and (4) rural communities building substance abuse coalitions. Using the CBPR process, community leaders worked with researchers/evaluators to identify interventions that were then adapted - and evaluations were designed alongside. The inclusion of community facilitated understanding of needed program elements while eliciting buy-in to and meaningful collection of evaluation data. Evaluators learned values and processes for broad community involvement in designing and implementing strategies that resonate and instill confidence with community and participants.
Using Research and Evaluation as Tools to Design and Implement Culturally-Appropriate Interventions
Presenter(s):
Louise Palmer, KDH Research & Communication Inc, lpalmer@kdhrc.com
Kimberly Stringer, KDH Research & Communication Inc, kstringer@kdhrc.com
Kristen Holtz, KDH Research & Communication Inc, kholtz@kdhrc.com
Eric Twombly, KDH Research & Communication Inc, etwombly@kdhrc.com
Abstract: This paper describes the use of research and evaluation to determine culturally-appropriate program content and implementation methods for En Familia, an intergenerational Latino health literacy program. Formative research consisted of 12 interviews with key Latino health stakeholders across the country to explore program content and implementation methods. Findings showed common health issues across Latino subgroups, but that program implementation methods must be community-specific. A second formative research study used focus group methodology to identify culturally-appropriate program content and format among a Mexican American US border community. Analysis of the findings informed our program development. The feasibility evaluation used a pretest/post-test quasi-experimental design with 34 families in a Mexican American US border community to explore the efficacy of En Familia in changing knowledge and attitudes about health and improving health literacy skills. Findings suggest En Familia increases knowledge, positive attitudes towards healthy behaviors, and health literacy skills.

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