| Abstract:
Among the tools available to government the internet provides a powerful means for supporting and more recently, constituting program delivery. This demonstration provides a starting point for those familiar with evaluating social policy programs, but unfamiliar with how to approach an evaluation of a program delivered wholly or partially over the internet. Four basic components of a successful website or online service are addressed: search engine optimisation, accessibility, use and useability. We provide guidance on how to answers such questions as; can people find the website? Can people (including those with a disability) access the website? Who is using the website, which parts, in what ways, how frequently and to what effect? And, how could the website be improved to better engage users? The demonstration will explain basic concepts, showcase tools, and provide links and resources for those wishing to commission, or try their hand at evaluating a website.
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