| Session Title: Conducting High Quality Surveys: Frameworks and Strategies for Reducing Error and Improving Quality |
| Demonstration Session 807 to be held in Pacific C on Saturday, Nov 5, 8:00 AM to 9:30 AM |
| Sponsored by the Quantitative Methods: Theory and Design TIG |
| Presenter(s): |
| Lija Greenseid, Professional Data Analysts Inc, lija@pdastats.com |
| Julie Rainey, Professional Data Analysts Inc, julie@pdastats.com |
| Abstract: Surveys are common tools for gathering evaluation information; however, they are only as useful as the quality of the data that are collected. This demonstration will provide a multi-faceted framework for thinking about survey quality that includes both the accuracy of the data and other important considerations such as usability, timeliness, and credibility. The concept of Total Survey Error will be introduced to identify the primary sources of error that can affect survey accuracy. Much of the demonstration will focus on advances in survey questionnaire design, sampling, and administration that can reduce survey error and increase survey quality. Examples of actual program evaluations in the field of tobacco control will illustrate how these concepts can be applied to improve evaluation practice. |