| Session Title: How to Ask Latinos? Understanding Mexican Culture to Improve the Interview Experience with Latinos |
| Skill-Building Workshop 671 to be held in El Capitan B on Friday, Nov 4, 1:35 PM to 2:20 PM |
| Sponsored by the International and Cross-cultural Evaluation TIG |
| Presenter(s): |
| Efrain Gutierrez, FSG Social Impact Consultants, efrain.gutierrez@fsg.org |
| Abstract: This workshop will discuss some of the most important characteristics of Mexican culture and provide specific recommendations to improve the quality of interviews/focus groups with Latinos. The size and relevance of the Latino community in the US is growing. For that reason, evaluators need cultural awareness skills to help them capture the opinions and experiences of this community. The session will explain different aspects of Mexican culture using insights from Mexican Nobel laureate Octavio Paz. Cultural considerations will be explained in the context of the interview/focus group process. Finally, the presenter will provide techniques that can improve participant's interview experience with Latinos. The awareness created during the training will allow participants to identify cultural differences and respond accordingly. At the end of the presentation there will be a few minutes devoted to discuss different resources for those who want to learn more about Latino culture and cultural competency. |