|
Session Title: Yes, Money Matters! A Conversation With the Stakeholders and Evaluators of Winning Play$: A Financial Literacy Program for High School Students
|
|
Panel Session 566 to be held in Balboa C on Friday, Nov 4, 8:00 AM to 9:30 AM
|
|
Sponsored by the Non-profit and Foundations Evaluation TIG
|
| Chair(s): |
| Pamela Frazier-Anderson, Frazier-Anderson Research & Evaluation, pfa@frazier-anderson.com
|
| Abstract:
Stacey Tisdale, author and an on-air financial journalist, in partnership with National Football League Hall of Famer Ronnie Lott's foundation All Stars Helping Kids, created Winning Play$. Winning Play$ is a financial literacy program for high school students. Ms. Tisdale, the program's developer, will describe the program and outline the rationale for requiring the evaluation of a financial literacy pilot program for high school students living in underserved communities. What funders in the private sector value as they increasingly rely on the use of evaluation in their decision making process for the allocation of funds to non-profit organizations such as Winning Play$ will also be discussed. Finally, the evaluators of the Winning Play$ program will discuss the evaluation methods used not only to address the primary stakeholders' needs, but the needs and values of the stakeholder groups in the Winning Play$ financial literacy program and the larger community.
|
|
Winning Play$: Money Skills for Life
|
| Stacey Tisdale, On-Air Financial Journalist, stis1@aol.com
|
|
After completing a six-year study on financial behavior, financial journalist Stacey Tisdale found a combination of social messages from advertisers, the media, as well as race and gender stereotypes drive financial behavior. She used this information to create the Winning Play$ financial literacy program for high school students. This presentation will first provide a brief overview of the program. It will then discuss the need and rationale for an evaluation component, as the pilot program serves students from diverse racial/ethnic backgrounds and in underserved communities. Finally, this presentation will address the importance of understanding what partners in the private sector value pertaining to the evaluation of financial programs such as Winning Play$.
|
|
|
Counting the Costs: The Value of Using Culturally Responsive Evaluation for a Financial Literacy Program in Underserved Communities
|
| Pamela Frazier-Anderson, Frazier-Anderson Research & Evaluation, pfa@frazier-anderson.com
|
| Dominica McBride, The HELP Institute Inc, dmcbride@thehelpinstitute.org
|
| Khawla Obeidat, University of Colorado, Denver, khawla.obeidat@ucdenver.edu
|
|
One's culture and context are inextricable to the psychology of personal finance. In other words, the consideration of culture must be present in examining financial decision making and the effectiveness of financial literacy programs for people of minority or subjugated cultures and people in high poverty areas. The evaluators will discuss how Culturally Responsive Evaluation methods were used to evaluate the Winning Play$ financial literacy pilot program and discuss future directions for the evaluation of financial literacy projects using Culturally Responsive Evaluation.
| |
|
Stages of Change: How the Transtheoretical Model Shapes Outcome Evaluation
|
| Sara Johnson, Pro-Change Behavior Systems Inc, sjohnson@prochange.com
|
|
Traditional approaches to outcome evaluation have relied almost exclusively on all or none conceptualization of achievement of a particular behavior, ignoring the continuum of behavior change. The Transtheoretical Model of Behavior Change (TTM) re-conceptualizes behavior change as a process that unfolds over time in a series of stages. The evaluation design for the Winning Play$ program will illustrate how applying this model to outcome evaluation offers the opportunity to demonstrate the impact of programs on the entire target audience, rather than just those who have adopted the behavior change. Recommendations for evaluating stage progress and other key constructs of the TTM will be outlined to assist others in applying the TTM to their own evaluation planning.
| |