2011

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Session Title: The Business of Evaluation: Achieving Growth in Small and Medium Sized Companies
Panel Session 109 to be held in Avila A on Wednesday, Nov 2, 4:30 PM to 6:00 PM
Sponsored by the Independent Consulting TIG
Chair(s):
Richard Hezel, Hezel Associates LLC, richard@hezel..com
Abstract: The leaders of small- to medium-sized evaluation businesses, especially for-profit, growth oriented firms, face significant challenges maintaining a balance between growth and quality. The panelists, all founders and heads of such companies, will share candidly with attendees the strategies they have employed to grow their businesses and adhere to quality standards in evaluation projects.
Transitions in Evaluation Companies
Richard Hezel, Hezel Associates LLC, richard@hezel.com
Richard Hezel will address critical decision making in the evaluation business toward lifestyle business or growth business. He will also lead the discussion regarding an essential decision about growth: whether to staff up or outsource project activities and how to grow through subcontracts with larger organizations. He will also talk about creating the exit plan for the business owner.
Balancing Evaluation Quality and Business Growth
Irene Goodman, Goodman Research Group Inc, goodman@grginc.com
Irene Goodman will lead discussion about balancing the ever-present imperative to find new clients, projects, and revenue for growth vs. the challenge of maintaining quality around the evaluation projects already in hand. She will also present ideas for finding the right staff and growing from an independent one- or two-person consultancy to the next level.
Tactics in Building Strong Evaluation Businesses
Corey Newhouse, Public Profit, corey@publicprofit.net
Corey Newhouse will discuss specific start-up issues around evaluation business formation, including personal financial liability, partnerships, and tax implications; contracting and billing, including client understanding; and practical tactics for time tracking and billing and other operational strategies.

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