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(44) Who Knows? Engaging Laypeople in Meaningful, Manageable Data Analysis and Interpretation (October 16, 2013: 8am-11am)

Session Number: 44
Track: Workshops
Session Type: Pre-Conference
Primary Presenter: Kristin Bradley-Bull
Additional Presenter: Tobi Lippin
Additional Presenter: Thomas McQuiston
Additional Presenter: Linda L Cook
Time: Oct 16, 2013 (08:00 AM - 11:00 AM)
Room: Columbia Section 8

Schedule: Half Day, Wednesday 8-11
Level: Intermediate
Speakers: None


How can evaluators simultaneously support high-quality data analysis and interpretation and meaningful participation of “laypeople” such as program participants and staff?

This workshop offers a practical look at some of the key strategies developed over a decade of facilitating these processes. Learn how to provide targeted, hands-on data analysis and interpretation training and support; develop accessible intermediate data reports; and carefully craft meeting agendas that succeed in evoking high-quality participation and analysis. This workshop will provide many take-home tools and give you a bit of hands-on experience.

You will learn:

  • How to equip all evaluation team members – including "laypeople" – with the skills and confidence to be full participants in the data analysis and interpretation process;
  • How to develop an intermediate data report that is accessible and that promotes deeper analysis and interpretation;
  • How to construct a team process that maximizes meaningful participation and quality analysis and interpretation.

Kristin Bradley-Bull and her colleagues at New Perspectives Consulting Group specialize in stakeholder-engaged planning and evaluation. Previously, Bradley-Bull was on faculty at the University of North Carolina at Greensboro, where she designed and taught hands-on courses in quantitative data analysis, program evaluation, and community needs assessment. She was also the founding Director of Training at the Young Women's Project, where she provided training in program evaluation, community assessment, and popular and adult education to staff and directors of non-profits. Joining Bradley-Bull to lead this workshop are experienced co-trainers Tobi Lippin (New Perspectives), Tom McQuiston and Linda Cook (both of the Tony Mazzocchi Center for Health, Safety and Environmental Education).

Session 44: Data Analysis
Prerequisites: Basic understanding of stakeholder engagement in evaluation and why it can be of benefit in some types of evaluation work; experience conducting evaluations, including basic quantitative and qualitative data analysis and interpretation; and limited, if any, experience with stakeholder engagement specifically during data analysis and interpretation.

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