Evaluation 2014 Conference

View Printable Version

(02) Presenting Data Effectively: Practical Methods for Improving Evaluation Communication

Session Number: 02
Track: Professional Development Workshops
Session Type: Professional Development Workshops
Workshop Lead Presenter: Stephanie Evergreen [Evergreen Evaluation & Data]
Time: Oct 13, 2014 (09:00 AM - 04:00 PM)
Room: Mineral D/E

Workshop Speaker Bios:

Stephanie Evergreen holds a PhD from Western Michigan University in interdisciplinary evaluation, which included a dissertation on the extent of graphic design use in written evaluation reporting. Within the American Evaluation Association, Stephanie founded the topical interest group on data visualization and reporting. She also leads the first known initiative to change the culture of presentation within a professional association, AEA's Potent Presentations Initiative. She is co-editor and co-author of two issues of New Directions for Evaluation on data visualization with Tarek Azzam. She regularly blogs on data presentation. Her book, Presenting Data Effectively: Communicating Your Findings for Maximum Impact, was published by Sage in Fall 2013 and was #1 in Social Science Research on Amazon in both the US and the UK for several weeks.

Learning Outcomes: 1. Visual processing theory and why it is relevant for evaluators
2. Graphic design best practices based in visual processing theory
3. How to apply graphic design best practices and visual processing theory to enhance data visualizations with simple, immediately implementable steps
Prerequisites: Registrants should regularly develop graphs, slideshows, technical reports, and other written communication for evaluation work and be familiar with the navigational and layout tools available in simple software programs, like Microsoft Office.
Level: Intermediate

Session Abstract: 

Crystal clear reports, slides, and graphs are valuable –they save an audience's mental energies, keep a reader engaged, and make you look smart. In this workshop, attendees will learn the science behind presenting data effectively and will leave with direct, pointed changes that can be immediately administered to their own conference presentations and other evaluation deliverables. Beyond the scope of the conference, this workshop will address principles of data visualization, slideshow, and report design that support legibility, comprehension, and retention of our data in the minds of our clients. Grounded in visual processing theory, the principles will enhance attendees' ability to communicate more effectively with peers, colleagues, and clients by focusing on the proper use of color, arrangement, graphics, and text in written evaluation documents. Attendees are strongly encouraged to maximize the workshop experience by bringing printouts of graphs, slides, and reports under current construction.

For questions or concerns about your event registration, please contact registration@eval.org or 202-367-1173.

Cancellation Policy: Refunds less a $50 fee will be granted for requests received in writing prior to 11:59 PM EDT September 9, 2014. Email cancellation requests to registration@eval.org. Fax request to (202) 367-2173. All refunds are processed after the meeting. After September 9, 2014 all sales are final.